How To eliminate Last Minute Overbooking & Double Booking

In the hospitality business, more bookings is good business. Isn’t that right? Well, not always. It is inevitable running into situations like overbooking and double bookings following damage to the hotel’s reputation and adding to revenue loss.

Avoid overbooking your hotel rooms

Why you’re doing it – Small hotels deliberately overbook their rooms because they can’t process credit card payments at the time of the booking. Some hotels assume that a percentage of their booked guests won’t turn up every night. Rather letting reserved rooms remain empty, it completely depends on the hotel to fill any spare capacity. If a guest who has already paid for the room cancels due to any kind of emergency post a hotel’s refund deadline or just fails to show up, the hotel can effectively get paid twice by selling the room to another guest for the night.

Why it’s a problem – Deliberately overbooking also means that you have high chances of double booking, which is not worth the risk.

Whether the tourist attention is a large cultural event, music festival or simply a high reason for visitors, the number of cancellations is not guaranteed. You come off as unprofessional which can look bad for business and customer experience.

How to fix it – To avoid overbooking your hotel rooms, you can install a hotel booking system to keep track of the reservations and allow you to accept credit card payments on the spot. Not only does it help you get paid at the time of booking, but also allow you to charge cancellation and amendment fees in the event of ‘no show’ or if your guests changes their booking.

Using a Hotel Management System integrated with Channel Manager drastically reduces hotel overbooking problems. The hybrid cloud-based hotel booking software eliminates the need to personally manage bookings on the channel manager which in turn could be a tedious process.

Avoid double-booking your hotel rooms

Why you’re doing it – Updating your hotel inventory across multiples sites is a pain! You simply don’t have time to do it during peak season.

There are too many accounts to log-in to update your inventory, so you decide to just give the same amount of inventory to a few of them – just in case.

Why it’s a problem – Accidental double room bookings are an hotelier’s worst nightmare. Your booking agents don’t see your real-time inventory, so they accidently sell the same room that another agent has already sold.

Double booking causes difficulties for both the customers and hoteliers. Despite the quality of hotel, if a customer is double booked they will lose trust in the hotel and are more likely to complain or never return in the future.

How to fix it – No matter how much effort you put in preventing mistakes, every once in a while chances are high that you can get a double booking. Usually, the problem lies in your inventory management.

The solution is easy – you need a Channel Manager. Hotel management software like QiK Circle has integrated Channel Manager that distributes your hotel inventory to multiple OTAs.  This means that your rooms are bookable on all of these sites, and your updated inventory of that particular point of time is what’s seen by the customers – whether it’s directly on your website or through the OTA’s website.

A Channel Manager reduces the chances of double booking to a great extent because each time an online reservation is made on any site, it reduces the room inventory accordingly. Thus, this solution helps you in keeping the image of your hotel and you will not have to deal with unhappy customers.

A Hotel Management Software with in-built Channel Management System like QiK Circle will solve the problem of overbooking and double bookings all at once. Interested in saving time and money? Why not see how it works?

How Hotels & Resorts Can Generate More Leads?

In this fast-paced world, you need to boost your strategies when it comes to the hotel’s online booking. The better equipped your hotel lead generation, the better your hotel business will be. You don’t need to be a tech master, but you need to have the right strategies – and be able to stick to them properly – for a successful outcome. Below are some tips that will help hotels and resorts in generating more leads.

Tip #1: Personalized messages to the rescue

This is a straightforward way of attracting reoccurring hotel lead generation. When you acquire a purchase, be sure to express gratitude towards them by sending a personal email or written letter. This shows that you are paying attention to your customer and their needs. For instance, Mark and Mary booked your hotel for their honeymoon, send a letter or email including a personal message to it.

Tip #2: Harness the power of Emails

Email marketing is a great way to build strong lead generation for hotels. Every hotel must have their own appealing website with a sign-up form or a subscription page to collect emails. With the emails collected, you can send special events, discounts and promotional content to your subscribers. This strategy will more likely spark interest for their next trip or even recommend your hotel to friends and family. You can also send across emails to participate in contests and win complimentary services like one night stay free or free spa service for family booking. This will engage your customers even more and stay loyal to you.

Tip #3: Invest in CRM software

Yet another important part that drives lead to your hotel is investing in CRM software. As the name suggests, CRM (Customer Relationship Management) was originally designed to help businesses build and maintain relationships with new and existing customers. But today, Sales CRM software has evolved from simple contact management to robust tool that lets you manage sales pipeline, marketing, vendors and other types of operational data, all in one accessible solution. A fully integrated CRM proves valuable for your hotel as it will help find leads, follow up with prospects and maintain customer loyalty.

Tip #4: Inbound Marketing + Social Media = Higher Lead generation

The importance of social media in today’s society is more immense. After all, social media is one of the conversation platforms and when you give people something they want, you gain their trust. Stay updated on social media accounts such as Facebook, Twitter, and Instagram. This will not just build a steady flow of hotel lead generation, but also assist you in communicating with your prospects and guests. Post a quick fact about the hotel’s history or offer a discount or free meal for suggesting friends or family to ‘like’ your page. This, in turn, will engage your guests and also make aware of your hotel brand to your prospects. Just remember quantity doesn’t matter, quality does.

Tip #5: Leverage high-quality content

Many of us know that content is the king in the digital world. Interesting, engaging and useful content will bring visitors to your site. Post frequent blogs and articles on “Top” things to do in your hotel or useful travel tips related articles that will drive traffic to your site. On all of this content, make sure that the message you are spreading across clear with prominent CTAs that will encourage viewers to book your hotel room. Also, focus on the keywords to be included in your blog content as it will enhance the quality of your website and make it rank better in search engines.

 

For more information on lead generation strategies for your hotel, don’t hesitate to contact the QiK Circle team. They offer comprehensive solutions such as Front Office, Housekeeping, Point of Sale, Sales CRM and more! Contact us today to get in touch with someone from the team.

Top Benefits of Hotel Booking System

Are you still working without a hotel booking system or struggling to understand the benefits of using one? Well, with the rapid change in travel booking scenario, it’s time to educate yourself on the advantages of a booking system and how it can improve efficiency and generate more revenue. Let’s see some of them.

  1. Simplifies Front Office Tasks

A hotel booking system makes front office operations easier by providing ‘real time’ status of the hotel rooms. The front desk staff can draw bookings directly on their front office console and update them without any hassle. A reservation software such as QiK Circle has ‘Room Allocation’ feature that helps in allocating rooms to guests automatically on the basis of various parameters, such as cleanliness, availability, occupancy, preferences and so on.

  1. Improves Guest Reservations

Nowadays, many OTA’s promote their site by offering free cancellations or changes in the booking to the customers. If your hotel doesn’t have its own bookings system, chances are high that it has to deal with various vendors manually which ultimately creates a lot of confusion in bookings resulting in huge losses. An integrated booking system enables information to be synced via all systems so that any reservation which is canceled or changed through the OTA gets updated in real-time.

  1. Enables Easy Distribution

In this competitive hotel industry, guests have numerous options while they’re traveling – B&B’s, hotels, motels, resorts and so on. To stay ahead of the competition, you need to ensure that your hotels are visible as much possible. A hotel booking software enables hotels to be available in the market globally in real time. It not just does the job of maximizing bookings via hotel’s own website but also is present in various online channels – OTA’s and GDS. Additionally, through the booking system, your hotel can manage all the channels via one interface hence maintaining room inventory and rate parity uniformly in real time. This helps simplify hotel operations for your reservations team and furthermore eliminates issues such as double or overbooking.

  1. Increases Multi-Tasking

With the booking system, a hotel with minimal staff can effectively manage several tasks simultaneously. They can manage group check-ins, check out, make changes in reservations and so on all at the same time without any mess.

  1. Centralizes Hotel Management

It is necessary to opt for a booking system to centralize your hotel management so as to keep everyone informed. Housekeeping department can update rooms which are ready for check-in, the front desk can, in turn, inform which rooms have been check-out as well as assign tasks to the hotel staff quickly and easily. This ensures complete transparency and reduces the chances of loss of any significant information due to lack of communication.

Relying on traditional methods of hotel bookings can only cause your hotel get a very limited number of customers because of time-taking reservations and low visibility. It is imperative for hotels to invest in an integrated hotel booking system which not just does the job of simplifying hotel operations but at the same time maximizes revenue. So, take some time to think if you want to spend the whole day managing operational overheads or improve hotel efficiency and serve your guests better.