6 Reasons – Why Hotel Management Software is in demand?

Hotel Management is a huge industry and it’s constantly growing. According to research, the hospitality industry is going to witness progressive growth by 2020 with the advent of Digital opportunities for hotel bookings and others. With that, one of the biggest questions asked – is hotel management software recommended is debunked with a positive answer, YES, it is an absolute necessity in today’s digital world.

Hotel Management Software has become an essential tool for increasing the operational efficiency of hotels. And in most of the cases, it is necessary to keep up with the level of business. Here are six reasons hotel management software is in demand.

  • Booking rooms become easier

Hotel software is a real blessing to any hotel. It makes the process of booking rooms easier and much more convenient. Without hotel management software, there is no way to sync hotel room bookings when they are made online with those made in person or over the call. Through HMS software, guests can check availability of rooms online and also book online. Also, providing guest to select the rooms with features suiting according to their needs.

  • Avoid conflicting reservations & overbooking

Online Reservation software is a standout amongst the most searched after any other forms of software that allows guests to check availability of the online booking of their rooms. The information gets transferred to the hotel system so that no conflicting reservation can be made as all the reservations are automatically recorded immediately. A standard hotel booking system integrated with Channel Manager System will also help ease out the conflict of overbooking. Having a Channel Manager will help hotels preserve their reputation and image by giving their guests a seamless and reliable reservation process, in addition to helping maintain order and efficiency while preventing booking errors.

  • Simplify other operational works

Investing in Hotel Management Software can be a one-stop solution to simplify all the hotel operations efficiently and effectively. The software having in-built features to ease down several operational works such as the Point of Sale, Hotel Accounting, Channel Manager and Sales CRM can be very much beneficial as it gives a comprehensive solution to the hotel. Hotel Management Softwares such as Opera’s Oracle Hospitality Solutions, QiK Circle Re-Engineering Hospitality & Ezee FrontDesk is considered favorable for any hospitality enterprise.

  • Gives centralized control

Different hotel software modules are controlled by the hotel manager or administrator. This centralized control makes it easier to deal with diversified aspects of hotel management. Hospitality Management Software gives complete control over the property. This way all the activities going on in the hotel such as Front Desk, Housekeeping, Restaurant operations, etc can b modified and monitored in real-time.

  • Creates a strong database

One of the advantages of integrating a hotel software system in your hospitality firm is that it can create a strong database to manage entire hotel services. Database about guests, invoices, transactions and reservations can be easily stored in the hotel software without getting freeze. The software can be utilized to generate invoices, to monitor customer accounts and also the details of all the financial records which are required to maintain the hotel accounts.

  • Provides value for investment

Switching to Hotel Management Software for your hospitality business can save time, money and most importantly increases customer satisfaction. With the help of hotel software, mistakes like overbookings and accounting errors can be done away with. Apart from that accurate bills and precise receipts can be generated and human errors are totally ruled out. Adopting hospitality management solution will offer outstanding value for the cost.

With all the above benefits, hotel business can become a lot easier than ever before. No wonder, there is an increasing demand for hotel management software in today’s world.

How Point of Sale Boost Sales?

A Point of Sale system lets your business ring up customer purchases quickly and easily. What many small restaurants and food joints don’t realize is that today’s POS systems can actually help their business sell more too. This software helps in many different functions, from speeding up the billing process to maintaining customer relations.

Let us observe a few points which highlight how Point ol6Sale (POS) software boosts the sales for an increased profit in the hotel business.

  1. Enhances relationship with your customers

A Point of Sale software not only reduces billing time but also enhances customer relationship by storing their information. Interacting/greeting a customer with personalized information on a person’s lifestyle, work or location makes a customer feel special. You can also track your customers purchase habits and demographics. This way, customers tend to visit the store or restaurant over and over again to enjoy the personalized approach of the sales staff. Likewise, chances are high that satisfied customers can recommend the store to their friends and family.

Apart from getting details like name, address and contact number, it is important to also ask for email addresses. By gathering all the customer email address, you can communicate with them via email newsletters. You can also reach out to them via text messages and social media such as Facebook and Twitter. Thus, a bigger customer base translates into higher sales.

 

  1. Maintaining restaurant inventory

You can use your Point of Sale software to keep track of your inventory and reduce shrinkage in your restaurant. Shrinkage is the inventory that disappears from your restaurant due to misuse, waste or theft. Many restaurants and food outlets do not monitor all inventories since it can be time-consuming to enter each and every single item that goes through the kitchen.

You can keep track of certain things, such as high-risk items such as liquor or high-cost items such as meat. By keeping track of a few items and updating weekly, you can watch out on your inventory and reduce shrinkage in your restaurant.

 

  1. Creating schemes and promotions

Most businesses offer different types of schemes and promotions for their restaurants, bar and food joints from time to time. A Point of Sale software helps to track the current schemes and promotions and further help you decide what menu item to use for your food promos. It can also help you decide which food items are often ordered together so you can do cross-item promotions plus create loyalty programs. Such features improve sales and generate high revenue.

 

  1. Determines your restaurant’s best and worst days

You can use your Point of Sale software to determine your restaurant’s best and worst days for business. The point of sale system can easily tell you which days of the week are slowest. This gives you an opportunity to create restaurant promotions during off nights. For example, if Wednesdays are slow for business, you can have a “happy hour” promotions on that day only to increase sales. This can help you in acquiring more customers and therefore more profits.

POS software certainly helps in increasing sales and as a result, has a direct influence on increased profitability. So, next time you feel any doubt about using the POS software, think about the goal of your business – i.e. making profits. You will definitely find the advantages of using POS system and make a profit to your restaurant business. Find the best POS software that suits your business type.

How to Measure ROI for Hotel Software

Every technology investment needs to ultimately convert into positive financial outcomes. Otherwise, what’s the point? Aside from building or acquiring the hotel itself, obtaining hotel technology is one of the most expensive investment a hotelier has to make. Without efficient all-in-one hotel software, you will not be able to automate and streamline all hotel operations, boost revenue, ensure maximum output from hotel staff to attain guest satisfaction. After evaluating the hotel software on cost-effectiveness and features, the next big factor in selecting the right hotel software is its Return on Investment (ROI).

Hotel software’s have a lot to make it easy for both guests and hoteliers. In order to get an estimated return on investment, the net gain from the investment and the total cost of investment needs to be measured.

Reduction in Cost of Staff

  • Reduction in man-hours spent on the front desk for check-ins and check-outs
  • Reduction in man-hours spent on amalgamating the accounts for rooms and other POS terminals like restaurant etc
  • Reduction in man hours and number of staff required for managing rates and availability across multiple distribution channels (OTA, GDS, Web, Travel Agents etc)

Improved Sales Numbers

  • Increase in number of bookings through Web Booking Engine
  • Increase in occupancy through no blocking
  • Increase in occupancy through real-time updation of inventory across multiple distribution channels

Reduction in Losses & Human Errors

  • Elimination of losses due to errors in manual entering and updations
  • Elimination of losses due to mistakes in consolidations
  • Reduction in losses sustained due to guest denials
  • Reduction in revenue loss due to overbooking

Better Revenues

  • Increase in average daily rate through integrated revenue management systems
  • Increase in revenue due to report analysis and tools

Long Term Revenue generating factors

  • Repeated customers because of an improved guest experience
  • Increase in reservations due to positive guest feedback because of an enhanced guest experience
  • Savings due to easy integration with other hardware and software systems used by hotels
  • Savings due to the adaptability of hotel software to change in market trends eliminating the need for multiple future investments

The above points are some of the benefits from the hotel management software that can be used for measuring the profit from the investment. For getting a measure of the total cost of ownership both the direct and indirect costs need to be represented.

Cost of Purchase

Maintenance Cost

Cost of Staff required for the software

Cost of training staff on software

Cost of software upgrades and updates

Customer Support Cost

Cost of reengineering your hotel processes to adapt to the software system

Cost of data security, data backup and infrastructure for maintaining the software

 

The above list contains some of the primary expenses associated with the hotel software. Having a low cost of ownership verses the gains from the hotel software is one of the noteworthy measures for making an investment in hotel management software. This is one of the main reasons why Hybrid Cloud-based hotel management software are becoming popular with the small and mid-size hotel segment.

In all cases, it is important not to ignore the invisible benefits of having hotel software while calculating the ROI on hotel software to be able to achieve improved bottom line now and in the future. Stick to what works best for you and deliver what your guests seek from you.

How To eliminate Last Minute Overbooking & Double Booking

In the hospitality business, more bookings is good business. Isn’t that right? Well, not always. It is inevitable running into situations like overbooking and double bookings following damage to the hotel’s reputation and adding to revenue loss.

Avoid overbooking your hotel rooms

Why you’re doing it – Small hotels deliberately overbook their rooms because they can’t process credit card payments at the time of the booking. Some hotels assume that a percentage of their booked guests won’t turn up every night. Rather letting reserved rooms remain empty, it completely depends on the hotel to fill any spare capacity. If a guest who has already paid for the room cancels due to any kind of emergency post a hotel’s refund deadline or just fails to show up, the hotel can effectively get paid twice by selling the room to another guest for the night.

Why it’s a problem – Deliberately overbooking also means that you have high chances of double booking, which is not worth the risk.

Whether the tourist attention is a large cultural event, music festival or simply a high reason for visitors, the number of cancellations is not guaranteed. You come off as unprofessional which can look bad for business and customer experience.

How to fix it – To avoid overbooking your hotel rooms, you can install a hotel booking system to keep track of the reservations and allow you to accept credit card payments on the spot. Not only does it help you get paid at the time of booking, but also allow you to charge cancellation and amendment fees in the event of ‘no show’ or if your guests changes their booking.

Using a Hotel Management System integrated with Channel Manager drastically reduces hotel overbooking problems. The hybrid cloud-based hotel booking software eliminates the need to personally manage bookings on the channel manager which in turn could be a tedious process.

Avoid double-booking your hotel rooms

Why you’re doing it – Updating your hotel inventory across multiples sites is a pain! You simply don’t have time to do it during peak season.

There are too many accounts to log-in to update your inventory, so you decide to just give the same amount of inventory to a few of them – just in case.

Why it’s a problem – Accidental double room bookings are an hotelier’s worst nightmare. Your booking agents don’t see your real-time inventory, so they accidently sell the same room that another agent has already sold.

Double booking causes difficulties for both the customers and hoteliers. Despite the quality of hotel, if a customer is double booked they will lose trust in the hotel and are more likely to complain or never return in the future.

How to fix it – No matter how much effort you put in preventing mistakes, every once in a while chances are high that you can get a double booking. Usually, the problem lies in your inventory management.

The solution is easy – you need a Channel Manager. Hotel management software like QiK Circle has integrated Channel Manager that distributes your hotel inventory to multiple OTAs.  This means that your rooms are bookable on all of these sites, and your updated inventory of that particular point of time is what’s seen by the customers – whether it’s directly on your website or through the OTA’s website.

A Channel Manager reduces the chances of double booking to a great extent because each time an online reservation is made on any site, it reduces the room inventory accordingly. Thus, this solution helps you in keeping the image of your hotel and you will not have to deal with unhappy customers.

A Hotel Management Software with in-built Channel Management System like QiK Circle will solve the problem of overbooking and double bookings all at once. Interested in saving time and money? Why not see how it works?

How Hotels & Resorts Can Generate More Leads?

In this fast-paced world, you need to boost your strategies when it comes to the hotel’s online booking. The better equipped your hotel lead generation, the better your hotel business will be. You don’t need to be a tech master, but you need to have the right strategies – and be able to stick to them properly – for a successful outcome. Below are some tips that will help hotels and resorts in generating more leads.

Tip #1: Personalized messages to the rescue

This is a straightforward way of attracting reoccurring hotel lead generation. When you acquire a purchase, be sure to express gratitude towards them by sending a personal email or written letter. This shows that you are paying attention to your customer and their needs. For instance, Mark and Mary booked your hotel for their honeymoon, send a letter or email including a personal message to it.

Tip #2: Harness the power of Emails

Email marketing is a great way to build strong lead generation for hotels. Every hotel must have their own appealing website with a sign-up form or a subscription page to collect emails. With the emails collected, you can send special events, discounts and promotional content to your subscribers. This strategy will more likely spark interest for their next trip or even recommend your hotel to friends and family. You can also send across emails to participate in contests and win complimentary services like one night stay free or free spa service for family booking. This will engage your customers even more and stay loyal to you.

Tip #3: Invest in CRM software

Yet another important part that drives lead to your hotel is investing in CRM software. As the name suggests, CRM (Customer Relationship Management) was originally designed to help businesses build and maintain relationships with new and existing customers. But today, Sales CRM software has evolved from simple contact management to robust tool that lets you manage sales pipeline, marketing, vendors and other types of operational data, all in one accessible solution. A fully integrated CRM proves valuable for your hotel as it will help find leads, follow up with prospects and maintain customer loyalty.

Tip #4: Inbound Marketing + Social Media = Higher Lead generation

The importance of social media in today’s society is more immense. After all, social media is one of the conversation platforms and when you give people something they want, you gain their trust. Stay updated on social media accounts such as Facebook, Twitter, and Instagram. This will not just build a steady flow of hotel lead generation, but also assist you in communicating with your prospects and guests. Post a quick fact about the hotel’s history or offer a discount or free meal for suggesting friends or family to ‘like’ your page. This, in turn, will engage your guests and also make aware of your hotel brand to your prospects. Just remember quantity doesn’t matter, quality does.

Tip #5: Leverage high-quality content

Many of us know that content is the king in the digital world. Interesting, engaging and useful content will bring visitors to your site. Post frequent blogs and articles on “Top” things to do in your hotel or useful travel tips related articles that will drive traffic to your site. On all of this content, make sure that the message you are spreading across clear with prominent CTAs that will encourage viewers to book your hotel room. Also, focus on the keywords to be included in your blog content as it will enhance the quality of your website and make it rank better in search engines.

 

For more information on lead generation strategies for your hotel, don’t hesitate to contact the QiK Circle team. They offer comprehensive solutions such as Front Office, Housekeeping, Point of Sale, Sales CRM and more! Contact us today to get in touch with someone from the team.

The Advantage of using an all-in-one Hotel Management Software

With the constant change of technology, the whole world seems to be changing for the better. Many of the companies have embraced the technical advancements and so the field of hospitality has done the same way. The travel and hotel industry is also moving toward advancements.

Throughout the last decade, the hospitality industry has seen a large number of PMS, Channel Managers, Internet booking sites, guest feedback platforms, and other software products immerse into the market with new components and features. A lot of property owners assured that their hotels are up-to-the-minute to benefit from the latest technology and enforce these independent software tools. Purchasing a new Hotel Management System (HMS) is a major decision for individualistic hotel operators. For any hotel, hotel management software integrated with channel manager and internet booking site is a need to seamlessly manage hotel operations and room inventory distribution. Instead of using various separate systems to execute tasks, hoteliers must look out for a few systems as possible that are integrated firmly.

It’s unfortunate that many hotels have several different software applications installed at different points in time in different functional areas that lead to inefficiencies and integration issues. Following is the summary of the five main challenges that can slow down your business growth if you run a hotel with the various hotel management system and ways to avoid them:

Real-time business controls

At the point when your hotel’s software systems are not synchronized, you have numerous overlapping databases, reports, and dashboards and it’s hard to get a view of business performance within a single time frame. Reports displaying performance across your online distribution, operations, service, marketing, and offline bookings are essential to provide you with an integrated view of your hotel operations. Majority of hotels do not venture out to gather this information on a daily basis due to the sheer amount of time involved in the process. Therefore, the decision-making process is either slow as the hotels depend on inaccurate information or for the sake of time-saving they make rash decisions completely based on instinct.

Maintain rate parity and centralized rate management

It’s obvious, hotels cannot take a risk of having differentiated rates on different online channels. Concluding, it harms the reputation and draws severe penalties from OTAs. An integrated HMS and channel manager ensures room rates are evenly distributed across the online marketplaces, thus minimizing the rate-parity issue to a great extent.

Manage Guest Bookings

Nowadays OTAs offer free cancellations and amendments. Therefore, guests can cancel or amend their reservations anytime. When a hotel is operating on systems from various vendors, these amendments/cancellations create a lot of doubts. Usually, when such amendments are not recorded in HMS from OTA or Channel Manager, this results to a frustrated guest who once they reach the hotel, realize that front office has no information about their booking. Sometimes, hotels receive bookings from OTAs, and afterward, guests get in touch with the hotel and amend the booking as well which is reflected in the PMS. But, if you have a different distribution vendor, there is a great possibility that your distribution software will not have any information on these amendments. Therefore, if something changes from the OTA section, it results in anarchy. Hence the ideal way to manage these issues to have integrated hotel management systems to ensure data is synced across all systems.

Integration complexity and price

With different applications from multiple vendors, hotels need to spend lots of money to be able to properly integrate, maintain and acquire newer versions of these applications. New versions result in higher maintenance costs as more valuable IT time must be devoted to the integration and support of different versions. Further, hotel owners juggle between multiple vendors for support related issues. Erase all these hassles, by executing an integrated hotel management system from a single vendor.

The irritation of dealing with multiple vendors

Managing multiple software vendors for purchases, contract renewals, monthly payments or communicating with multiple support teams isn’t an easy task. Integrated solution providers are more accountable and you wouldn’t run behind multiple vendors for resolution. If there is an issue, the integrated solution provider will resolve it and if you team with an integrated solution provider, you will have a single contract, a single invoice, and a single support number.

With all the challenges that have been pondered upon above, integrating a hospitality software program will have countless benefits for your hotel business. First and foremost, HMS is an integration of various modules, which cater to the different aspects of hotel management. For instance, hotel staff management, reservation, and accounting are taken care of by various modules in a single software entity.

Secondly, an integrated system eliminates the need to re-enter the same data across different systems. This not just saves time, but also saves revenue, as the need to pay for that duty is eliminated.

Thirdly, hotel operations like booking & reservations, check-ins, check-outs, etc are available on screen and can be carried out in few clicks thereby, increasing the overall efficiency of the hotel staff and management system.

Fourthly, integrated Hotel Management Software provides personal training with installation services. Training for multiple systems is difficult for the hotel staff but with fully integrated HMS, training becomes not only easy but also sounds business.

In spite of the fact that countless hotels depend on sophisticated systems to impel positive growth, many hotels are trying to grow as well as fights against soaring maintenance costs of disconnected systems causing process bottlenecks and management issues. Integrated hotel management Software like QiK Circle Next2Next Generation Hospitality Solutions is revolutionizing how hotels run their operations and build interactive software solutions for all hotel management needs.