In this fast-paced world, you need to boost your strategies when it comes to the hotel’s online booking. The better equipped your hotel lead generation, the better your hotel business will be. You don’t need to be a tech master, but you need to have the right strategies – and be able to stick to them properly – for a successful outcome. Below are some tips that will help hotels and resorts in generating more leads.
Tip #1: Personalized messages to the rescue
This is a straightforward way of attracting reoccurring hotel lead generation. When you acquire a purchase, be sure to express gratitude towards them by sending a personal email or written letter. This shows that you are paying attention to your customer and their needs. For instance, Mark and Mary booked your hotel for their honeymoon, send a letter or email including a personal message to it.
Tip #2: Harness the power of Emails
Email marketing is a great way to build strong lead generation for hotels. Every hotel must have their own appealing website with a sign-up form or a subscription page to collect emails. With the emails collected, you can send special events, discounts and promotional content to your subscribers. This strategy will more likely spark interest for their next trip or even recommend your hotel to friends and family. You can also send across emails to participate in contests and win complimentary services like one night stay free or free spa service for family booking. This will engage your customers even more and stay loyal to you.
Tip #3: Invest in CRM software
Yet another important part that drives lead to your hotel is investing in CRM software. As the name suggests, CRM (Customer Relationship Management) was originally designed to help businesses build and maintain relationships with new and existing customers. But today, Sales CRM software has evolved from simple contact management to robust tool that lets you manage sales pipeline, marketing, vendors and other types of operational data, all in one accessible solution. A fully integrated CRM proves valuable for your hotel as it will help find leads, follow up with prospects and maintain customer loyalty.
Tip #4: Inbound Marketing + Social Media = Higher Lead generation
The importance of social media in today’s society is more immense. After all, social media is one of the conversation platforms and when you give people something they want, you gain their trust. Stay updated on social media accounts such as Facebook, Twitter, and Instagram. This will not just build a steady flow of hotel lead generation, but also assist you in communicating with your prospects and guests. Post a quick fact about the hotel’s history or offer a discount or free meal for suggesting friends or family to ‘like’ your page. This, in turn, will engage your guests and also make aware of your hotel brand to your prospects. Just remember quantity doesn’t matter, quality does.
Tip #5: Leverage high-quality content
Many of us know that content is the king in the digital world. Interesting, engaging and useful content will bring visitors to your site. Post frequent blogs and articles on “Top” things to do in your hotel or useful travel tips related articles that will drive traffic to your site. On all of this content, make sure that the message you are spreading across clear with prominent CTAs that will encourage viewers to book your hotel room. Also, focus on the keywords to be included in your blog content as it will enhance the quality of your website and make it rank better in search engines.
For more information on lead generation strategies for your hotel, don’t hesitate to contact the QiK Circle team. They offer comprehensive solutions such as Front Office, Housekeeping, Point of Sale, Sales CRM and more! Contact us today to get in touch with someone from the team.