As consumers, we all stayed in hotels and thumbed through the traditional guest welcome kit which included all the information of the hotel and its lavish facilities. And soon after the reservation process hotel staff greets you at the door asking for any assistance. Have you thought of moving the same experience to a tablet device?
In the past, we’ve discussed how you can make your hotel brand stand out by adopting various methods to engage customers and drive them in becoming a loyal customers. In addition to this, we’re noticing hoteliers providing an in-room tablet for the guests to use during their stay.
The tablets provided in-room isn’t the standard tablets which are just for showpiece. These tablets have custom apps that take the place of the traditional guest welcome kit which gives an exceptional experience to the guests as well as the hotel staff. Although purchasing tablets and creating a custom app might seem a major initial investment, think of the long-term return on investment. At the end of the day, as a hotelier you want to know, “What makes it valuable for the property?” but also need to consider what this experience will add to the overall hotel experience.
In-Room Tablets plays a major role in providing a comprehensive guide to hotel facilities in the palm of hands. In addition to providing hotel information, the revenue driving feature of in-room tablets for hotels is the ability for guests to place room-service orders directly from the tablet, without having to pick up the phone. In fact, hotels that currently have in-room tablets have reported a 41% increase in room service revenue per occupied room. This is largely due to the fact that you can tailor the device app to make suggestions after a guest selects a menu option. For instance, the guest wants to order pizza. After putting the pizza in their cart, they can see suggestions to add seasonal toppings or drinks to that order.
Apart from making customized order, in-room tablets allow the hotel to process the process for guest needs. Once, the guest places an order for either room service or housekeeping, the guest can track their status in real-time.
We are in that era where we are texting over phone than talking. Through a custom in-room tablet, guests can book hotel amenities at their own convenience without picking up the hotel landline. For example, the traveler that arrives at 10 pm at the hotel wants to have late night dinner, he/ she can order for dinner using just a tablet and in few minutes it will be delivered to their doorstep.
Yet, another advantage of in-room tablets is that guests’ have the ability to track their order until it’s delivered to their room. With the custom app, guests can rely less on calling the front desk or housekeeping department for any needs during their stay. The tablet has the functionality for the guest to check any messages that they may have from the hotel. Additionally, guests can request for extra pillows, a late check-out or even a wake-up call without having to call the housekeeping or front desk. And so, with the efficiency of in-room tablets, the statement clearly justifies that hotel room tablets transform front desk thus, freeing up the time to better guest experience.
The benefits listed above, for both the hotel and the customer, leads to improved and more customized guest experience. Guests’ have different preferences and thus, this in-room technology pushes the custom experience even further and allows the hotel to cater to different guest needs.